Jeep: A Bold New Orange Color

While most automakers tend to shy away from offering flashy colors, Jeep is not one of them. Some of the shades offered by the American brand are intense enough to nearly burn your retinas at first glance — and they might just be visible from space.

Okay, maybe that’s a bit of an exaggeration, but it’s clear that Jeep doesn’t hold back when it comes to offering new colors for the Wrangler and Gladiator.

Orange Takes the Spotlight

As if the color palette for the SUV and pickup truck wasn’t already vibrant enough for 2025, Jeep has decided to add a new shade called “Orange Joose.” This eye-catching color joins other new additions for the year, including Mojito Green, Fathom Blue, and Olive 41 Green.

Unlike some of the more extravagant shades, Orange Joose will be available on most versions of the Wrangler and Gladiator. However, Jeep has clearly stated that it will be offered as a limited-edition color, which means it could disappear from the order sheet at any time.

As with other bold and exclusive colors offered by the American brand, Orange Joose comes with an additional charge of $695 — a reasonable price for a vehicle of this caliber. In contrast, luxury brands often charge several thousand dollars, even over $10,000, for finishes this striking. In fact, this color is even more affordable in Canada than it is south of the border, where it costs $895 USD.

In my opinion, this new Orange Joose shade will be a hit this year — especially since it’s only available for a limited time. I don’t know about you, but it’s one of my favorite colors for the Jeep Wrangler and Gladiator this year.

Jean-Sébastien Poudrier